Ethical Principles

At Jehovah Tours and Travel, it is in our best interest to be a responsible company. No man is perfect but we are trying our best and always welcome feedback to help us improve further. In an effort to improve on our ethical perspective, we:


  • We treat our clients in a friendly and fair way, offering honest descriptions of our services, explaining clearly what is/is not included in our prices and doing all we can to ensure they have a wonderful visit to Uganda without having a negative impact on the environment or local people
  • Jehovah Tours & Travel is a Ugandan-registered company with offices in Uganda. So all the money clients pay stays in Uganda.
  • We use local suppliers where possible like for Stationery, transport, restaurants and accommodation (although some safari lodges are foreign owned). We also pay national park fees to the Uganda government.
  • We employ Ugandan staff and are committed to their welfare and the training of new staff e.g. safari guides, Tour Managers and Office Support Staff
  • We promote Uganda as a holiday destination and we are members of the Association of Uganda Tour Operators (AUTO) and sit on various specialist committees promoting particular aspects of Ugandan tourism.


  • We use responsible lodges and hotels in many of our safaris which have a range of green features such as solar energy, tree planting, organic gardens and community projects in their locality
  • We support conservation and community tourism initiatives by taking clients to visit them.
  • We advise our clients on how to recycle and properly dispose of rubbish during their visit (in a land with few rubbish bins let alone recycling stations!)
  • ‘Travel broadens the mind’ and supports developing economies but we acknowledge that there is a price to pay and so we encourage our clients to participate in carbon off-setting schemes and/or local tree planting schemes
  • We try to run an environmentally responsible office for example, by recycling what we can or by using only environmentally-responsible printing in our marketing materials


  • We promote cultural sensitivity between guests and visitors for example explaining what is acceptable behaviour in Uganda, when it is appropriate to take photos or discouraging local children from begging from tourists
  • We provide opportunities for clients to interact with local people and encourage the simple sharing of experience
  • We inspire guests to ‘re-think’ developing countries and to continue to advocate for or support them after going home


  • We plan, in the long-term, is to establish an institute for social enterprise in Uganda to help young entrepreneurs set up environmentally and socially responsible businesses. This will be established with donations from Jehovah Tours and Travel until it becomes self-financing.
  • We support other development initiatives by taking clients to visit them, make financial donations e.g. to one of our local schools, collect donations from clients, advise those wishing to start private development initiatives here, arrange placements for volunteers and bring students of development studies to Uganda to get a taste of development in practice to supplement their theoretical studies. We hope, in future, to be able to include some Ugandan students in our educational visits.

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